A project for Ballantine's whisky, 'W' is a magazine housed entirely within Instagram. Using interlinking profiles and mosaic images, this is a whole new way to tell stories on the platform.

Issue One HERE
(best viewed on mobile, although it sorta works on desktop)

This project allowed me to bathe in my love of print AND digital AND magazines AND stories. I dreamt up, designed and wrote the thing.

Nominated for Design Week Award 2015

For a more in-depth look, ch-ch-check out this Medium article