Macmillan’s AdRun
Macmillan believe no-one should face cancer alone and they wanted an idea that would promote that ethos. 
AdRun is a crowd-sourced sponsored marathon where each individual person runs just 126 yds between two ad screens - collectively covering the 26.2miles.
AdRun is a crowd-sourced sponsored marathon where each individual person runs just 126 yds between two ad screens - collectively covering the 26.2miles.
 
 
 
 
 
