Durex Si (Sexual Intelligence)

Durex want to become the trusted advisor and digital destination for all things sex.

In research, we found that people either visited impersonal clinic sites or got scary incorrect advice from Google; so we created Si.

Si (or ‘Sexual Intelligence’) is a personal digital sex guru powered by AI.  Si answers your questions and continually evolves and learns with you. (Yes, Si has ‘accidentally’ been named after myself)

Si is a sex guru that can live anywhere - from physical products to online content. 
Below are potential future user journeys.