W: An Instagram magazine
W is a magazine housed entirely within Instagram.
Published for Ballantine’s Whisky, the insta-zine uses interlinking profiles and mosaic images creating a whole new way to tell stories on the platform.
Read Issue One︎ and Two here︎
Published for Ballantine’s Whisky, the insta-zine uses interlinking profiles and mosaic images creating a whole new way to tell stories on the platform.
Read Issue One︎ and Two here︎
![](https://freight.cargo.site/t/original/i/7fdfd146ba6d6d520a8f9c22df1a1ed460625fa1fca715a690494bc4774d4b61/Ballantines3.jpg)
![](https://freight.cargo.site/t/original/i/c493e6c79be1f9716400eb58eaa22eb51317ba53654c87ca407d1db6f122786c/step-by-step.jpg)
![](https://freight.cargo.site/t/original/i/ada6a177c00e48a1c634c90a418aa50436cfbe7c49b889d6a16e0d0d5c284814/square4.jpg)
![](https://freight.cargo.site/t/original/i/5f8cea3fe349c1798d9beee8ec19265ceb2174111adb7bbb6ccc68de6eff5dc9/square6.jpg)
![](https://freight.cargo.site/t/original/i/b9e82695c52f61ebebb58c43be271627d97c1daca0262b27b850bf1e41047de6/Cover5.jpg)
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![](https://freight.cargo.site/t/original/i/04285ffd05e5b6a73152421949887b7e0be83dbba14fc0de82a36346b4efc86d/CoverOne.jpg)
![](https://freight.cargo.site/t/original/i/99e0f3980b64cd99c25c21f9a0f6b07515eee4e55e0a2998801fb3f696b8b3b5/Cover3.jpg)
![](https://freight.cargo.site/t/original/i/ede5f03df00d558745a96ea88542a598bc7a8da41d8d6949d6d860263fedfc7e/IssueTwo.jpg)