To All The Boys 360 filter

H&M x Netflix launched a new collection for hit teen franchise To All the Boys.

Rather than just make films, we built an instagram filter that let megafans step inside the lead character’s iconic bedroom, and explore the collection in 3D.

The collection was faithfully recreated within the filter.

In the first 48 hours, the filter was used 2.8 million times.

The film’s star Lana Condor (9.8m followers), author Jenny Han (370k) and the official Netflix account (1.9m) all shared the experience – without being paid to promote it.