To All The Boys Instagram filter

H&M and Netflix launched a new collection inspired by hit franchise To All the Boys.

Rather than just make films, we built a 360 filter that let megafans step inside a perfect recreation of the lead character’s iconic bedroom, and explore the collection in 3D.

The collection was faithfully recreated within the filter.

In the first 48 hours, the filter was used 2.8 million times.

The film’s star Lana Condor (9.8m followers), author Jenny Han (370k) and the official Netflix account (1.9m) all shared the experience – without being paid to promote it.