V&A’s Interactive Ring Designer

The one that got away. As part of the refresh of the V&A Jewellery display, we pitched an experience inviting visitors to design their own ring, based on the amazing jewellery surrounding them.

Starting with ore, visitors took a step-by-step journey through the ring making process. Unfortuntaely we were just too pricey.

We even pitched a hologram in the exhibition space, so visitors could see their ring in 3D.